Impact of Social Media on Digital Marketing and Businesses

The Impact of Social Media on Digital Marketing and Businesses has changed the way people work , purchase goods and interact.The emergence  popular social media platforms like Facebook, LinkedIn , twitter and Instagram have a great impact on digital businesses.

Some traditional marketing strategies are now completely outdated, others have been deeply transformed, and new digital marketing strategies are continuously emerging.

Social media can be a real danger to lives so as it could be of great importance worldwide.As you read on, I will outline the positive impacts of social media on businesses.

  • keeping in touch.

Don’t underestimate your network of alumni – ex-clients, people who have moved on etc. They are a great source of recommendations. Look at measures such as growth and engagement over a certain period of time and the success rates of turning them into business opportunities.

  • Cost of advertisement.

Earlier marketing mediums such as radio and print ads were very costly mediums. But now, through Social media people can connect with their target customers for free, the only cost is time. Using social media platforms like Facebook, Twitter, LinkedIn etc., you can lower your marketing costs.

  • Improved Customer Insights

Businesses get a better understanding of their customers by allowing them to share their insights, knowing that the brand is listening. Social media allows them to see what potential customer’s opinions are.

  • Quick response and better Customer Service

Social media allows businesses to respond to customer’s grievances and concerns almost instantly. Customers want to be assured that, their requests are answered at the earliest possible time.

  • Connectivity

Businesses will always be connecting with the customers in terms of changing preferences, lifestyles, and resources and adapt to the changing interest of the consumers.

  • Promotion of company brand and awareness

Through social media, it is possible to increase brand awareness among customers as businesses can create awareness by building company image online.

  • More leads and Sales

Increased exposure through social media drives traffic to the company. This, in turn, converts potential customers to actual customers.

  • Higher website position in Search engines

The more people share, like, recommend and talk about your business the more the search engine finds your website relevant thereby increasing the chance of your web pages to acquire a higher position to the search engine results page

  • Image content for social media marketing

Social media users are becoming more engaged in sharing images and liking them. Image content can be very enticing among the social media users that offer a good online exposure of a brand. Images are known to boost a brand’s exposure to the search engine users.

  • Social integration to email marketing

Email marketing is one of the pillars for a successful lead conversion. By using social media , your leads will find it easier to make a buying decision if they see your brand within their friends’ social feeds. Social media marketers usually employ the process of updating their email marketing content in their social media status updates which is effective in promoting brand marketing updates.


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