The biggest mistakes new online marketer make.
Online marketing can be overwhelming. spending hours writing blog posts, driving traffic to your website, posting ads -and seeing zero results may be done with The biggest mistakes new online marketers make .
I am not saying if you correct these mistakes, you will never fail. Mistakes are part of life. What we need is how to react to these mistakes and use them to improve
I have outlined 16 top mistakes most online marketers make bellow. For each mistake, I’ll outline what people are doing wrong and how to correct it.
Stop marketing to everyone – Find your NICHE
There is saying I heard from My Mentors – Jay & Stuart, they always say “ IF U MARKET TO EVERYONE, U MARKET TO NO ONE”
That means you should find a target audience for your offers and start getting people to your website in just minutes!
If you don’t find your niche, you will drive traffic to poorly targeted leads that have zero interest in your products clicking on your ads and leaving without buying your offer.
2. Understand your product
When you have in-depth knowledge about what you sell, you stand being confident and people can spot that in your message. Strife to gain enough knowledge about what you sell.
For example, if you sell computers, you need to have basic knowledge of computers and how to differentiate which computer will be faster than the other based on their processing power.
3. Don’t be a lone ranger- trying to do it on your own
I am not saying you must go in partnership with someone to be a successful online marketer, am talking about additional help, belonging to a community of digital entrepreneurs and learning from experts.
There are lots of “mentoring” or “training” programs and it’s very difficult to find the good ones – but you truly do need a mentor who will guide you and expose some of the mistakes that new online marketers always make and are prone to make.
4. Lack of focus and patience
This one of the biggest mistakes new online marketers make and it happens mostly to new marketers – I confess I have been in this boat of impatience
Don’t expect quick results and get rich quick schemes. You earn your success over time and avoid quitting on a certain project soon after starting one.
Most online marketersstart something and if they do not see immediate results, they jump to the next big promise.
This goes back to the point where you need to join a community of experts who will be advising you on how to set your expectations and follow through
5 – Promoting the wrong product
Choose a product that is in-line with your passion and desire – a product that you like and that provides the needs of the customers.
One of the biggest mistake you can make is by promoting a product because of the money. Take for example – A vegetarian promoting an animal product.
Even if you succeed in making some sales but that business won’t pass the test of time and it’s very important to engage in sustainable businesses.
There are people who know their passion but do not know how to monetize their gift.
6 -Add value to the community with valuable content
The rule of thumb to any successful business is based on the spirit of giving before receiving.
It’s very important to provide value to your customers or potential customers before requesting them to buy your product – for example, free e-book, how to guides, free video training, motivational and educational information.
Learn more how to start and grow your business. Embedded into this training, you will get a step by step guide on how to set your marketing blueprint
7 – Make sure your website is mobile friendly and not slow.
Nearly everyone on earth has a phone and they use more for internet access than just making calls. Bad mobile website experiences can turn customers away from your business.
Also, not checking if your website is Slow is one of the mistakes new online marketers make on their journey
You spend all this time, money, and effort to drive people to your website – just to drive them away if it’s too slow.
- From reputable statistics, Global mobile data traffic is projected to increase nearly sevenfold between 2016 and 2021.
- According to January 2018 data, the global mobile population amounted to 3.7 billion unique users.
- As of February 2017, mobile devices accounted for 49.7 percent of web page views worldwide.
- 72% of Consumers Want Mobile-Friendly Sites: Google Research
Not measuring ROI – Return On Investment
For every business, measuring your success is imperative. How much money are you spending on your online marketing strategies? What kind of return are you getting?
If you don’t measure the ROI, you won’t know how successful your strategy was. You need to stick to what’s working and either abandon or modify what’s not.
Take the financial gain from your investment and subtract the cost of your investment. Divide that number by the total cost of your investment. That’s how you calculate ROI.
9 – Not commenting on blogs
Commenting on your own blogs and on others, are great ways that;.
- Increase communication with your subscribers.
- Enhance your SEO
Yes, comments can help boost your website ranking. Comments also add words to your page. Make sure your comments are necessary and informative. Avoid fake comments and inactive email address.
11 – Spamming
Avoid spamming your customers and Facebook pages and groups with your irrelevant contents. Spamming means posting or sending messages that are irrelevant to the person.
How do you determine if you’re a spam account? Ask yourself if each email is:
Some of your emails may be relevant to some of your customers, but not others. You can avoid this by using email segmentation lists.
12- Forgetting to use videos
Most people think of Facebook and Twitter when they hear the words social media.
Use videos on your YouTube channel and Facebook pages or groups, Even Instagram let you post videos that are 1 minute long. Video content marketing is a great strategy to get people to check out your website.
Annimative graphics are know to help explain complex terms in a way that anyone can understand. For example GRAPHIX creator
13 – Avoiding SEO
Some Internet marketers are so ignorant of SEO – Search Engine optimization It is difficult for customers to find you if you’re not on the first page of their search results.
Based on the statistics in the picture above, paying to promote your website through search engines is not effective, either.
You need to make sure that your website contains keywords and phrases that people are searching for.
If you’re not sure how to do this, this simple guide to teach you about search engine optimization.
14 – Not using a good call-to-action
What’s the goal of your marketing campaign? How do you expect your customers to help you reach these goals?
A great advert with no call-to-action, it’s useless and a poor call to action is worst.It gives them a reason to actually visit your site and a deadline by which to do it.
15- Poor budgeting
You need to have a marketing budget. If you don’t, that’s your first mistake.
Secondly, not properly allocating the funds from their marketing budget.
As we discussed earlier, if 100% of your marketing budget is going toward customer acquisition, then you’re neglecting customer retention.
16 Not setting goals
Create realistic goals, both short-term and long-term goals.
- What do you want to accomplish?
- How do you plan on getting there?
Once you answer these questions, you can start to plan your marketing strategy. Here are some tips to help you set goals
17 – Not promoting your website
So far, one the biggest online marketing mistakes done by new marketers is not promoting their websites. Having a great website isn’t even half of the battle.
Using SEO to attract traffic is not enough. You can also try different strategies like banner advertisements to promote your website.
Conclusively, even if your are new or and experienced online marketer, its necessary for you to always have mentors, be part of a community, learn new skills and stay updated.
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